Seo

Digital 75 have been succcessful in optimising a number of client’s websites. This is achieved by evaluating the requirements from the ground-up: Content and code optimisation, content creation and link building.

Each search engine optimisation project begins with the basics: search engine friendly HTML mark-up, keyword research, content development and link building.

Keyword selection

Target the wrong keyphrases and keywords and all your following efforts are subsequently mis-directed. We will analyse your competitors websites and research phrases using keyword selection tools. An initial PPC campaign would also provide valuable conversion data.

HTML mark-up

The coding should be semantic and validate to standards.

Optimised content

This is what visitors to your page will see and read this is also the primary content the search engine spider will index, so it must include the search phrases you wish to target in strategic places on the page. The better the content on your website the more likely that other webmasters will link to it from their own sites.

Internal Linking Structure

How you organise your internal navigation structure is important, giving weight to certain pages and using the correct titles for links.

External Links to your Website

Once your website is optimised and launched an ongoing campaign of link generation and directory registrations is required.

Digital 75 specialise in what is called the on-site factors of search engine optimisation (code and content optimisation).